Business Plan Advice


Quotes on Business Plans From Virgil

Where do you find the best Business Plan Advice? Well, there is a lot of information on the internet concerning business plans and in my experience, many will only serve to confuse you. 

As I always try to find the simplest ways to do the best job possible, I propose that, when you are starting out to write your business plan, you start at the end. 


What Are You Trying To Achieve?

Is your business plan to receive approval of the business into some scheme? If yes, what are the acceptance criteria of that scheme? 

Is the business plan to gain marketing support? – then, cover the detail of the market you are trying to gain tract in. (Who are already in the market? Who are the typical customers, how is their readiness to change? What are the barriers to entering this market? Etc.) 

Of the business plan is to attract new investors, ensure that you cover your competitor analysis, your value added and your potential markets and market shares. In particular the investor will want to see convincing evidence that their placing their money in your hands is a low risk. 



Successful Business Plans

Business Plan Hints

Of course you can cover all these details in one plan – but my point is that it is better to understand the questions you are trying to answer and then supply the information that provides the answer in a clear, concise and most of all, convincing manner. 

Be Clear

Be truthful

Use numbers instead of words wherever possible

Be Brief and

Be logical. 


Fail To Plan, Plan To Fail

All well said there are however basic elements that you will need to use and these are: 

YOUR OBJECTIVES

MARKET ASSESSMENT

YOUR SKILLS / EXPERIENCE

BENEFITS TO CUSTOMERS

SET UP

LONG-TERM VIEW

FINANCIAL TARGETS

FINANCIAL REQUIREMENTS

APPENDICES (CASH FLOW & PROJECTIONS)

HISTORY


Gold In Your Hands

Business Plans Are Golden Opportunities

Needless to say, a well written business plan is like pure gold in your hands. 

For one, you will have excellent promotion of your business proposals and will gain support more easily. But more importantly though, the more realistic, tried and tested as well as thought out your business plan is, the greater you are likely to succeed. 



The Vested Interest

What is the Vested interest of the person reading your Business Plan? 

The Banker:  They will be looking to find proof of your ability to repay them and possibly take out more loans from them

The Investor: They will be looking for proof that the investment in you will make them money. A wise investor will also look for proof that they are not likely to get into anything unethical that is likely to negatively affect their own business. (i.e. Loosing the Good will of their own stakeholders)

Stakeholders are looking to be convinced that you want their continued backing. Depending on the stakeholder it will be with evidence of the issues they consider important are being addressed seriously by the management of the business – such as 

  • Environmental issues with an environmental certification of the business. 
  • Quality Issues – with a certification of  the Quality System within the business. 
  • Health and safety regulations being upheld.
  • Annual accounts and the annual reports. 


Note: How exactly and to what extent these issues are included in your business plan depends on the market you are intending to go into, your product or service, your customers – but most of all, the person you are writing the business plan for. 



Stakeholders In A Business

Stakeholders: Do you remember who these are? These are the people who have a stake in your company and could hinder your business progressing, if their requirements are not met. They are your suppliers, your customers, the community, legal and regulatory bodies, etc. 



A Statement Of Your Business Prowess

Another important reason for a well worked out business plan is that, besides gathering news supporters to back you, financial or strategic, your business plan is a statement of your business by which you can be measured. 


Can you imagine how much more your business will become if you can show that you not only met the targets of your business plan but also surpassed them? 

Suddenly the bank will love you and want to invest – giving rise to you being able to renegotiate cheaper lending rates on the money you borrow. 


A well written business plan that lends itself to completion will make you money in other areas too. You will be deemed as lower risk, high return or with guaranteed returns – an investor’s darling! 


Here are some templates for your business plan. 

But please make this document your own and you will be investing your time very wisely! 



Your Business Plan As A Measure

Within your business plan you will have listed goals and targets. 

Track your performance or results against these goals and adjust accordingly. 

For example: You have stated that using Promotion in x and Y areas, sales were to increase by 10%. 

If this is off target, then investigate why (don’t forget that you could be over-achieving here too and therein could lie a golden nugget of information to expand your business. 


How To Build Your Business Plan Structure

Components Of A Business Plan

Useful Tools - as good Business Plan Advice:

SWOT

7 Ps 

Competitive Advantage Assessment

Competitor Analysis 

Fishbone Diagram (6M) 

5 Whys

Critical To Quality Tree



Summary of Business Plan Advice

The Best Business Plan Advice I can give is to look towards the aim of the Business Plan and sell yourself with your dedicated and targeted approach. 


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Business Plan Training Card


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